Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Today's dose of marketing know-how | Thursday, September 5, 2024
|
👋 Hello, Marketer!
|
|
Have you done something nice for someone lately? A great way to make a small impact is to spread some appreciation to your peers on LinkedIn. Endorse them for a skill or give them a recommendation. It’s a great, easy way to spread some gratitude.
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric
Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data.
Read more ➔
|
|
COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
|
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, September 5, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Read the latest ➔
|
|
|
MARKETINGPROFS EVENT
|
Live, Hands-on Email Marketing Workshop
Squeeze more conversion juice out of your email marketing. Join email expert Michael Barber for B2B Email List Growth and Personalization for Improved Conversion, a live workshop on Nov. 12 in Boston, MA. Limited seats available—claim your spot now!
Show me the details ➔
|
|
|
INFOGRAPHIC
|
|
57 Great AI Tools to Try in 2024
This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.
See the infographic ➔
|
|
|
SPONSORED WEBINAR
|
10 Common Webinar Mistakes to Avoid in 2024
Across every industry, webinars have become a high-performing channel for driving pipeline and revenue. But some basic mistakes can derail you! And your webinars are too valuable to let small mistakes cost you a big opportunity. Join ON24's "Chief Webinerd," Mark Bornstein, to learn actionable ways to fix those mistakes and deliver maximum results.
Save your spot now ➔
|
|
|
PODCAST FROM THE ARCHIVES
|
|
How to Identify What Advertising Strategy Is Best for Your Business
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, this episode's guest points out.
Read more and listen in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Social Media Mania!
Yes, your B2B buyers are on social media. So why not engage with them? Zontee Hou, managing director at Convince and Convert, shows you how to fire up your fans in Building Brand Trust Through Social Media. Print out the cheat sheet and workbook and follow along with this four part mini-workshop. Included with PRO membership—watch now!
|
| |
|
Upcoming Events
|
SEP
5
|
|
60-minute webinar | sponsored by ON24
|
| |
|
SEP
10
|
|
45-minute webinar | sponsored by Yext
|
| |
|
SEP
11
|
|
Up your email newsletter game with Ann Handley's latest insights! It's session 2 of Marketing Writing Bootcamp.
|
| |
|
SEP
13
|
|
3 live sessions | sponsored by Cvent
|
| |
|
SEP
19
|
|
45-minute webinar | sponsored by Salesloft
|
| |
|
NOV
12-14
|
|
Join us live in Boston for the best B2B marketing conference on the planet.
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2024 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|