MarketingProfs Today

Tuesday, September 5, 2023

📋 Table of Contents

1. The Best Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

2. Email Marketing Myths Debunked sponsored webinar

3. Business Video Benchmarks: Retention Rates by Length

4. Does Marketing Leadership Value Team Training? MarketingProfs report

5. Tips for Setting Up Your First TikTok Ad Campaign

6. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

7. Signed. Sealed. Delivered...? MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Best Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)
article
The Best Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)
As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why. »
Email Marketing Myths Debunked
sponsored webinar
Email Marketing Myths Debunked
There are a lot of opinions about maximizing your email marketing results. Experts argue on both sides of every variable. After months of testing best-practices, Kelsey Yen and Matt Sailor will reveal in this webinar what actually works in B2B emails and how you can apply those ideas to your own email campaigns. »
Business Video Benchmarks: Retention Rates by Length
research
Business Video Benchmarks: Retention Rates by Length
What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 videos created by its customers. Check out the study findings. »
Does Marketing Leadership Value Team Training?
MarketingProfs report
Does Marketing Leadership Value Team Training?
The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! »
Tips for Setting Up Your First TikTok Ad Campaign
infographic
Tips for Setting Up Your First TikTok Ad Campaign
This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives. Check out the infographic. »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
advertise with MarketingProfs
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

Signed. Sealed. Delivered...?
MarketingProfs Master Class for PRO Members
It's hard enough to pump out emails. Harder still to get them opened and read. But if your emails never reach the inbox? Crickets. Discover how to improve your delivery with The (Real) Truth About Email Marketing. After sending billions of emails, Jay Schwedelsen reveals his secrets in this Master Class, available now.
Get the tactics that improve email
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
Did you know that a full 70% of B2B marketers who have participated in "very effective" training feel energized to do their best work? See what else B2B marketers have to say in the 2023 State of B2B Marketing Training Report, available now!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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