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Thursday, September 05, 2019

Brand Marketing vs. Performance Marketing: Finding the Right Balance
How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]
Get Out of the Office and Learn Something New
A Step-by-Step Guide to Google My Business: Set Up and Optimize Your Profile [Infographic]
 
Brand Marketing vs. Performance Marketing: Finding the Right Balance
Too many brands today have developed an obsession with performance marketing while relegating branding to the proverbial back burner. But prioritizing one strategy over the other has significant ramifications. Here's what to do instead.
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How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]
Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding. Read more and listen in on this insightful conversation.
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Manage Just About Anything With the Right Productivity Software
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Don't count on just your memory, notes, and spreadsheets to organize work; 2019 Webby Award winner monday.com is an intuitive tool built for teams, marketers, and agencies to manage their projects, files, and communications in one centralized platform. Try it for free.
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Get Out of the Office and Learn Something New
MarketingProfs event
It's easy to get stuck in the status quo when you're stuck in the confines of your office. Imagine what you could do if you got out of the office. To learn something new. To get creative. To attend MarketingProfs' B2B Forum! Join us this October for #mpb2b.
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A Step-by-Step Guide to Google My Business: Set Up and Optimize Your Profile [Infographic]
A well-optimized Google My Business profile online has quickly become a deciding factor of a small business's success in its community. This thorough guide explains how to set up your profile so you can reap the hefty rewards.
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Profs Picks
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Today's marketers find themselves juggling multiple projects, assets, and files on a daily basis. The solution—literally—is productivity software designed for you. But which one? 2019 Webby Award winner monday.com features file-sharing and intuitive communication using @mentions of team or individuals; integrations with third-party tools; completely customizable boards and multiple views to fit your needs (Kanban, Timeline, Scrum, Agile, etc.); and big-picture views using dashboards so you can gain insights from multiple boards in one visual space. Get complete project management, together with team and project collaboration, all with monday.com.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
Upcoming Events
SEP
5
[Webinar] Unlock Your Personalization Potential With Content
sponsored by Sitecore | 60 minutes
SEP
10
[Online Event] Storytelling Summit for Marketers
11 sessions to help you harness the power of story
SEP
12
[Webinar] The Future of Webinar Marketing: Content Reimagined
sponsored by ON24 | 60 minutes
SEP
13
[Online Forum] Email Marketing
sponsored by ZoomInfo | 3 live sessions
SEP
19
[Webinar] Agile Project Management for Marketers
sponsored by Workfront | 60 minutes
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Gaylord National Resort—register today!
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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