MarketingProfs Today: Content Writer vs. Copywriter | Content Processes, Tools

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In this issue

1.	How-To: Content Writer vs. Copywriter: What's the Difference?
2.	PRO Take 10: Get a Seat at the CEO's Table
3.	Survey Says: The Content Structures, Processes & Tools Most Used by Marketers
4.	Infographic: How Phone Calls Can Help Insurance Marketers Increase ROI

Exclusive Offer: Free Content Creation Trial. Try the content creation service leading brands turn to for high-volume publish-ready content. Trial includes consultation call and free content samples. Book your trial now.

How-To

Content Writer vs. Copywriter: What's the Difference?

By Pam Berg, Katie Rottner

When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project. Read More

FOR PRO Members

Take 10: Get a Seat at the CEO's Table

In just 10 minutes, you'll learn the keys to advancing your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. Read More

[Free Trial] Need Help Creating Content? Book a trial of the content creation service trusted by leading brands. You'll get a free consultation call with a Production Consultant and samples at no cost.

Survey Says

The Content Structures, Processes, and Tools Most Used by Marketers

By Ayaz Nanji

Most marketers say their company has style guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey map, according to research from Content Marketing Institute. Read More

AT-A-GLANCE

How Phone Calls Can Help Insurance Marketers Increase ROI [Infographic]

By Laura Forer

Insurance marketers do not have an easy product to sell. But they do have an audience that often purchases over the phone rather than online, providing companies with unique opportunities to personally help prospects convert. Read More

event calendar

Sep 12	FREE Seminar—The Future of Content Experience
Sep 13	FREE Seminar—Use Your B2B Webinar as an Engagement Hub
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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