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| By Russell Glass |
| Historically, personalized targeting has been done via direct mail, sending offers to segmented lists, targeted at personas. So how can you achieve the same level of segmentation and targeting in the digital world?
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| By Rene Cacheaux |
| Apple's ushering in a design overhaul, and it's expected to get adopted fast. What should marketers know about iOS 7? Here are the basics.
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| Maximizing engagement in the mobile app space is paramount to your success as a brand. In just 10 minutes, you'll learn five tips to apply to your mobile app right away to help you engage with your customers and make your app successful!
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| Do Consumers Trust Online Reviews? |
| By Ayaz Nanji |
| A quarter of consumers think the information presented on online rating sites is unfair: 16% say it is overly negative and 9% say it is overly positive, according to a recent report.
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Andrea Barrett
Contrary to popular belief, moms are a tough consumer group. Here are some reasons why marketers must work for moms' attention.
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