Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, September 4, 2024
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👋 Hello, Marketer!
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Marketing swag has evolved a lot over the years. It used to be all the rage. Nowadays, people are much pickier about the bobs and bits they're willing to take home. What are the things you'll always pick up if they're offered as freebies, and what will you always pass up?
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—Bri Krantz | MarketingProfs Marketing Manager
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Live Event Today!
Today: Transform Your Business Writing
AI can generate content. But what else? Analyze competitors. Optimize your keyword selections. Enhance existing content. Polish your final output. Incorporate multimedia. And more. Discover how AI can save you time in today's FREE kickoff session from Marketing Writing Bootcamp. Live today at 12 noon ET—see you there!
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In This Issue
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ARTICLE
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Five Ways to Use AI to Improve Your Advertising Strategy and Impact
Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results.
Find out more ➔
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COMMUNITY | QUOTE
"Content is fire; social media is gasoline."
—Jay Baer, president of Convince & Convert
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RESEARCH
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The Top Small Business Marketing Channels, Tactics, and Trends
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the US.
Check out the study findings ➔
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MARKETINGPROFS EVENT
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Only 183 Tickets Left!
MarketingProfs' B2B Forum brings the world's smartest B2B marketers together in Boston. And as of this writing, fewer than 200 tickets remain. Don't miss this opportunity to learn what's working today, meet new people, and decompress with a few days away from the office. Check out the program to find the sessions that will boost your career. Then snap up your ticket while there's one to be had!
Check out the program ➔
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VIDEO FROM THE ARCHIVES
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LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know
This insightful conversation with LinkedIn ads expert AJ Wilcox ventures deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know.
Watch the video ➔
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SPONSORED WEBINAR
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10 Common Webinar Mistakes to Avoid in 2024
Across every industry, webinars have become a high-performing channel for driving pipeline and revenue. But some basic mistakes can derail you! And your webinars are too valuable to let small mistakes cost you a big opportunity. Join ON24's "Chief Webinerd," Mark Bornstein, to learn actionable ways to fix those mistakes and deliver maximum results.
Save your spot now ➔
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FOR MARKETINGPROFS PRO MEMBERS
Context Matters
Contacting your prospect seven times used to be enough—back when you controlled the flow of information. But today? Your prospect is flooded with information. So now your job is to put that info into context. How? With stories. Discover how to sell with stories in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This on-demand Master Class is available now to PRO members.
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Upcoming Events
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SEP
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60-minute webinar | sponsored by Bruce Clay Inc.
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10
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45-minute webinar | sponsored by Yext
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13
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3 live sessions | sponsored by Cvent
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45-minute webinar | sponsored by Salesloft
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NOV
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Join us live in Boston for the best B2B marketing conference on the planet.
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