MarketingProfs Today: Social Loyalty Programs | YouTube TrueView Joins AdWords | Bad Email

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Social Rewards Programs That Map to Your Marketing Objectives
2.	#SocialSkim: YouTube TrueView Joins AdWords, Plus More Stories in This Week's Roundup
3.	PRO Online Planning Tool: Blog Like a Pro
4.	My View: Five Email Marketing Practices That Need to Die
5.	Survey Says: The Most and Least Liked Industries in America

Experian Marketing Services was named a strong performer by Forrester® Research, Inc. Download the report now!

How-To

How to Create and Define Social Rewards That Map to Your Marketing Objectives

By Jessica Williams

So you want to fold social into your loyalty program? Good! Because that's a sound strategic move. Read More

FOR PRO Members

Online Planning Tool: Blog Like a Pro

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

Experian Marketing Services was named a strong performer in Real-Time Interaction Management. Download Forrester® Wave now!

Survey Says

The Most and Least Liked Industries in America

By Ayaz Nanji

The computer industry is the most liked business sector by Americans, according to a recent report from Gallup. Read More

Quick Take

#SocialSkim: YouTube TrueView Joins AdWords, Plus More Stories in This Week's Roundup

By Angela Natividad

TrueView ads finally join the AdWords family. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something new" in matrimony. Skim to stay informed. Read More

My View

Five Email Marketing Practices That Need to Die

By Neil Berman

To capture subscribers' attention in their crowded inboxes, marketers need to create compelling content—and avoid these five email marketing fails. Read More

event calendar

Sep 9	FREE Seminar—Mobile Engagement Through Unadvertising
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 17	PRO Seminar—How to Curate Content to Zoom Business Results
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625