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In This Issue
+ How-To: Use Pinterest and Instagram to Build Customer Relationships
+ Quick Take: 11 SMS Marketing Best-Practices for Text Messaging Campaigns
+ PRO Favorite How-To Guide: Build Your Content Factory: Must-Have Tools
+ Podcast: Angry Walnuts & 'ZERO—The End of Prostate Cancer' CEO Bearse
+ Survey Says: Paid Search vs. Organic Search: Which Converts Better?
+ My View: Social Is Now the Most Important Search Ranking Factor
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How-To Three Ways to Use Pinterest and Instagram to Build Stronger Consumer Relationships
By Apu Gupta
Social media conversations are shifting from text to pictures, making images the new language of engagement. How can you harness this engagement to build stronger relationships with fans? Here are three easy ways. Read More
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Podcast Angry Walnuts and Men's Health: 'ZERO--The End of Prostate Cancer' CEO Jamie Bearse
By Kerry O'Shea Gorgone
Jamie Bearse, CEO of ZERO—The End of Prostate Cancer, discusses nonprofit marketing, blogger outreach, and promoting men's health (even when doing so makes them uncomfortable). Read More
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PRO PRO Favorite How-To Guide: Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more! Read More
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Survey Says
Paid Search vs. Organic Search: Which Converts Better?
By Ayaz Nanji
Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. Read More
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Quick Take
11 SMS Marketing Best-Practices for Better, Results-Driven Text Messaging Campaigns
By R.J. Talyor
Today's consumers are mobile, on the go, sending and receiving messages of all types. The basic practices outlined in this article provide a solid foundation for how to communicate with mobile subscribers appropriately and comfortably using SMS. Read More
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My View Social Now Is the Most Important Search Ranking Factor
By Jeff Woelker
In a recent in-depth study, seven of the top eight factors associated with high search rankings are social. So, is your content optimized for search and social? Read More
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