MarketingProfs Today: When Customers Forgive | Facebook's Enterprise Tool | Millennials vs. Boomers

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In this issue

1.	How-To: The Saving Grace of Brand Admiration: 3 Companies, 3 Mistakes, 3 Different Outcomes
2.	#SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week
3.	PRO [Online Toolkit] Optimize and Maintain Your Email List
4.	My View: You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal
5.	Survey Says: Millennials vs. Baby Boomers: How Attitudes & Behaviors Differ [Infographic]

Marketing Automation Toolkit: Marketing automation allows you to turn customers into loyal fans with personalized email campaigns and automated customer journeys. In Campaign Monitor's free marketing automation toolkit, you'll learn how to send more customized and relevant emails.

How-To

The Saving Grace of Brand Admiration: 3 Companies, 3 Mistakes, 3 Different Outcomes

By Josh Zywien

How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would to the mistakes of a brand they didn't admire. Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses. Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails. Sign up for free.

Survey Says

Millennials vs. Baby Boomers: How Attitudes and Behaviors Differ [Infographic]

By Ayaz Nanji

Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according to recent research from Nielsen. Read More

Quick Take

#SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week

By Christian Neri

Among this week's headlines: 'Facebook at Work' to launch; Snapchat introduces Snap-taking glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; and much more... Read More

My View

You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal

By Matt Press

Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize. Read More

event calendar

Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 6	PRO Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
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Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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