MarketingProfs Today: Checkout Optimization | 2016 B2B Content Study | Fun, Games, Marketing

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In this issue

1.	How-To: Nine Checkout Optimization Tips to Reduce Shopping Cart Abandonment
2.	Podcast: Fun and Games (and Marketing): Loaded Questions' Eric Poses on Marketing Smarts
3.	PRO Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line
4.	Survey Says: 2016 B2B Content Marketing Benchmarks, Budgets, and Trends
5.	My View: Three Questions to Help You Decide Whether You Should Start Using Vine

Earn your master's degree in integrated marketing communications in 18 months online from West Virginia University. Cutting-edge curriculum. Expert faculty. Excellent flexibility. Learn more.

How-To

Nine Checkout Optimization Tips to Reduce Shopping Cart Abandonment

By Khalid Saleh

After all the effort you put into optimizing your e-commerce pages, it is truly disheartening to see two-thirds of your potential customers abandon their online shopping carts. But you can take these concrete steps to fix that problem. Read More

Podcast

Fun and Games (and Marketing): Loaded Questions' Eric Poses on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Eric Poses, creator of the game "Loaded Questions," talks game marketing, social media, crowdfunding, and more. Read More

FOR PRO Members

Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line

In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to increase your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that helps you reach your goals and get a leg up on the competition. Read More

Cutting-edge curriculum. Expert faculty. Excellent flexibility. Earn your master's degree in integrated marketing communications in 18 months online from West Virginia University. Learn more.

Survey Says

2016 B2B Content Marketing Benchmarks, Budgets, and Trends

By Ann Handley

How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective B2B marketers do differently? Read More

My View

Three Questions to Help You Decide Whether to Start Using Vine

By Jenne Barbour

The social video platform Vine can be a fantastic branding tool when used well. But first ask yourself these questions to see whether Vine fits in your digital strategy. Read More

event calendar

Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 6	FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
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Oct 8	PRO Seminar—The Blueprint for Email Marketing Success
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 13	FREE Seminar—How to Generate Quality Leads With Webinars
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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