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In This Issue
+ How-To: Three New Ways to Market Your Small Business
+ Slide Show: A Crisis Management Lesson From Nordstrom
+ PRO: SmartTools—Email Campaign Planner
+ Survey Says: Direct and Digital Marketing Jobs Weakening in 4Q11
+ Quick Take: How to Clearly Define Your Brand in a Digital World
+ My View: Three Reasons Video Isn't as Scary as It Seems
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How-To Three New Ways to Market Your Small Business
By Sandra Rand
Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay connected when marketing your business. Read More
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Slideshow What Nordstrom Can Teach You About Crisis Management [Slide Show]
By Christian Gulliksen
What can be better than exceptional customer service? A recent experience with upscale retailer Nordstrom serves as a prime example of how to win customers over—under less-than-desirable circumstances. Read More
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PRO SmartTools: Email Campaign Planner
Successful email campaigns don't just happen by accident—they require a plan. Create one easily with SmartTools: Email Campaign Planner—the quick-and-easy online service with a step-by-step blueprint for creating an email marketing plan. Read More
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Advertisement  Tick-tock! Flash Sale emails sent after 3pm tend to perform better than mid-day or Lunchtime sales. Free report. Learn the tricks of the trade before time runs out!
Survey Says
Direct and Digital Marketing Jobs Weakening in 4Q11
The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011. Even so, more than six in ten direct and digital marketing employers say they are struggling to find the right talent to fill vacancies. Read More
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Quick Take
Five Steps to Clearly Defining Your Brand in a Digital World
Have you clearly defined your brand to withstand the deconstructive powers of the digital world? To do so, clarify your brand's higher-level benefits—those that transcend your products and have proven timeless. Here are five steps to get you started. Read More
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My View Three Reasons Video Isn't as Scary as It Seems
By Corey O'Loughlin
Video has a tough reputation around the content marketing block. Video is scary. Video is hard. Video isn't for B2B. Wrong, wrong, wrong. Here's why people think video is scary—and why it really isn't. Read More
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@jaybaer Social media success is about the wizard, not the wand. https:////ar.gy/caL
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Forum Today's Question
By endurancematters 9/29/2011 at 3:12 AM
I recently opened a sports clinic. I promote the business via e-newsletters, social media, and sporting events. How else should I promote it? Go To Question
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Sep 15-30
 MarketingProfs University LIVE—Search Marketing School
Oct 11
 FREE Seminar—Creative Best Practices for Mobile Optimization sponsored by Experian
Oct 13
 PRO Seminar—How Not to Get Beheaded in the Video Revolution with Steve Stockman
Oct 14
 Digital Marketing World—B2B Marketing free online conference
Oct 19
 FREE Seminar—The Latest Trends and Tips for Content Marketing Success sponsored by Citrix
Oct 20
 PRO Seminar—The Six Golden Rules of Location-Based Marketing with Aaron Strout
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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