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MarketingProfs
Sep 3, 2015 Vol. 14, No. 171
In this issue
1. How-To: 6 Hard and 6 Soft Skills to Look for When Hiring Your Next Marketing Employee
2. Quick Take: 5 Essential Tips for Getting Your Dream Job in Marketing
3.  PRO  LinkedIn Makeover: The Anatomy of a LinkedIn Company Page
4. Survey Says: The 10 Most Popular CRM Products
5. My View: The Big Deal About a Little Mobile 'Buy' Button
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Advertisement  Experian Marketing Services was named a strong performer by Forrester® Research, Inc. Download the report now!
 
How-To
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Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing Employee
By Krisi Rossi O'Donnell
What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one. Read More
FOR  PRO  Members
Today's PRO Item
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MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
In this top-rated PRO seminar, LinkedIn expert Viveka von Rosen reviews member-submitted Company Pages and makes suggestions that will have an immediate impact. You'll learn about the elements of a well-designed page, and see examples of companies doing it right (and wrong). Read More
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Advertisement  Experian Marketing Services was named a strong performer in Real-Time Interaction Management. Download Forrester® Wave now!
 
Survey Says
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The 10 Most Popular CRM Products
By Ayaz Nanji
What are the most popular sales and marketing customer relationship management (CRM) software products on the market? Read More
Quick Take
Five Essential Tips for Getting Your Dream Job in Marketing
By Allen Yesilevich
With increased competition in the workforce, it is essential that you put in the extra effort to push your career forward. But what does "extra effort" mean? Read More
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My View
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The Big Deal About a Little Mobile 'Buy' Button
By Mollie Spilman
Mobile "buy" buttons are a hot trend. Companies are beginning to understand its huge benefits for marketers and customers. Read More

event calendar

Sep 9 FREE Seminar—Mobile Engagement Through Unadvertising
Sep 10 PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11 Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 17 PRO Seminar—How to Curate Content to Zoom Business Results
Oct 8 MarketingProfs University—Email Marketing Master Course
Oct 20–23 B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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