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In This Issue
+ How-To: Twitter Profile Picture Hall of Shame
+ Survey Says: Who Uses Social Networks: Age, Race, and Income Breakdown
+ PRO: SWOT Is Not Enough - A 4-Step Approach to Competitive Analysis
+ Infographic: The Inbox Is a Battlefield
+ My View: Marketing to Consumers in Emerging Markets
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How-To Twitter Profile Picture Hall of Shame
By Barry Feldman
Relationships begin with an introduction. In the case of Twitter (and social media in general), your profile picture is a big part of that introduction—your first impression. Don't blow it... Read More
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PRO Take 10: SWOT Is Not Enough - A Four-Step Approach to Competitive Analysis
In just 10 minutes, MarketingProfs founder and CEO Allen Weiss will review a four-step approach to competitive analysis. You'll learn to think more strategically not only about your competitors' next moves but also about the most effective ways you can respond to them. Read More
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Survey Says
Who Uses Social Networks: Age, Race, and Income Breakdown
By Ayaz Nanji
Nearly three-quarters (72%) of online US adults were using social networking sites as of May 2013, up from 67% in late 2012, according to a recent report from the Pew Research Center. Read More
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Quick Take
The Inbox Is a Battlefield [Infographic]
By Verónica Maria Jarski
On the battlefield known as the inbox, emails from all categories compete with one another. To find out which categories are most popular with subscribers, check out this infographic. Read More
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My View Three Things to Know About Marketing to Consumers in an Emerging Market
By Marco Veremis
In 2014, advertising spend in emerging markets will account for one-third of worldwide ad spend. So, what do you need to know to about those emerging markets? Read More
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Sep 10
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Sep 12
 PRO Seminar—Supercharge Your Brand: How Empowerment Drives Social Media Advocacy
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