Thursday, September 29, 2022
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| How to Use Content to Accelerate Your Customers' Buying Journey |
| Your customers and partners need you to provide not just products or services but also thought leadership—so they can evolve to survive in a rapidly changing business environment. Their execs spend hours of their valuable time seeking out content that addresses their concerns. How can you be the one who provides that content, influences their purchase-decision, and wins important deals? Fully 800 senior B2B executives, half of them C-suite leaders, tell you what they expect from you: Click for interactive summary of study findings. » |
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| Can't Make the GA4 Workshop in Boston? Try This Instead |
MarketingProfs Master Class
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| Learn what's attracting prospects on your website—and what's not—with Google Analytics 4. You'll get deeper insights into your audience, improve the effectiveness of your marketing, and learn how to present your data to stakeholders. TrustInsights' chief data scientist Christopher S. Penn hosts the essential Master Class Google Analytics 4 for Marketers. |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| News You Can Use |
| Updates from around the industry |
| Tylie Ad Solutions Announces Strategic Integration With Peach Business Wire |
| Bizzabo Announces 724% Growth of In-Person Events in 2022 PR Newswire |
| Creatio Named a Leader in the 2022 Gartner Magic Quadrant for B2B Marketing Automation Platforms MarTech Series |
| Byline Bank Partners With Tassat Group to Provide Private Blockchain-Based, Real-Time Solutions to Commercial Customers Business Wire |
| BillingPlatform Empowers Customers to Drive Revenue Through B2B Digital Commerce, New Payment Gateways, Enhanced CPQ, and Other Q3 Platform Updates PR Newswire |
| Ovation Secures $2M Funding Round Fast Casual |
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