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MarketingProfs
Sep 29, 2017 Vol. 16, No. 189
In this issue
1. How-To: 10 Website Go-Live Tips to Ensure a Smooth Launch
2.  PRO  MarketingProfs Quick Study Course: Event Marketing
3. Survey Says: Google and Facebook Dominate US Digital Ad Market
4. Infographic: How to Write a Persuasive Sales Page (Even If You Hate Selling)
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Advertisement  Become an Interactive Marketing Master.
This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy.
 
How-To
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10 Website Go-Live Tips to Ensure a Smooth Launch
By Brian Shilling
Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition. Read More
FOR  PRO  Members
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MarketingProfs Quick Study Course: Event Marketing
This course will help you improve your event-marketing strategies and execution. You'll learn how to successfully produce and exhibit at events—and measure your outcomes. You'll get insights on how to manage tradeshows like a pro, produce compelling online-event content, use mobile technology at events, and much more! Read More
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Advertisement  Demystifying Interactive Content.
There's a lot of buzz around interactive content, but also a lot of confusion about what it means and how it looks. This guide will clear up the confusion.
 
Survey Says
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Google and Facebook Dominate US Digital Ad Market
By Ayaz Nanji
The digital ad market in the United States is largely a duopoly controlled by Google and Facebook, according to recent research from eMarketer. Read More
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AT-A-GLANCE
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How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]
By Laura Forer
Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it. Read More

event calendar

Oct 3–6
B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12
Online Seminar—Create Your Content Architecture Blueprint PRO
Oct 12
Online Course—High-Performance Content Marketing | 12 online classes
Oct 13
Virtual Conference—Marketing Strategy | It's Big Picture Time
Oct 17
FREE Seminar—10 Marketing Hacks to Deliver Work On-Time, Every Time
Oct 19
Teach Me How—How to Add Live Streaming Video to Your Marketing Mix PRO

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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