MarketingProfs Today: How to Make Better Videos | Holistic Views of Customer Journeys

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In this issue

1.	How-To: How to Improve Your Tech Marketing Videos With E-Learning Insights
2.	Quick Take: How to Write a B2B Explainer Video Script That Converts
3.	PRO Today's Live Seminar: Inspiring Action: The Future of Influencer Marketing
4.	My View: Four Ways to Gain a Holistic View of the Customer Journey
5.	Survey Says: How Much Time Do Employees Spend on Social Media at Work?

Marketing Automation Toolkit: Marketing automation allows you to turn customers into loyal fans with personalized email campaigns and automated customer journeys. In Campaign Monitor's free marketing automation toolkit, you'll learn how to send more customized and relevant emails.

How-To

How to Improve Your Tech Marketing Videos With E-Learning Insights

By Bruce McKenzie

Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to scripting and producing marketing videos makes so much sense. Read More

FOR PRO Members

Today's Live Seminar: Inspiring Action: The Future of Influencer Marketing

We'll share the experts' view of challenges, best-practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. Read More

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses. Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails. Sign up for free.

Survey Says

How Much Time Do Employees Spend on Social Media at Work?

By Ayaz Nanji

Two-thirds of workers in the United States say they check social media while on the job, according to recent research from Bambu by Sprout Social. Read More

Quick Take

How to Write a B2B Explainer Video Script That Converts

By Colin Hogan

You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for writing a video script that converts. Read More

My View

Four Ways to Gain a Holistic View of the Customer Journey

By Deren Baker

The massive disconnect between businesses' perceptions of customer activity and actual consumer behavior cannot be overlooked. Marketers must grasp their customers' journeys to truly understand their audiences. Read More

event calendar

Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 6	PRO Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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