MarketingProfs Today: Website Launch | Customer Engagement and Sales | Email Open Rates

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In this issue

1.	How-To: Five Steps to a Close-to-Perfect Website Launch
2.	My View: 15 Stats to Make You Rethink Customer Engagement & Sales
3.	PRO Seminar: How to Build a Successful Content Marketing Plan
4.	Survey Says: How Two Key Factors Affect Email Open Rates
5.	Infographic: How to Brand Across Multiple Touchpoints

Earn your master's degree in integrated marketing communications in 18 months online from West Virginia University. Cutting-edge curriculum. Expert faculty. Excellent flexibility. Learn more.

How-To

Five Steps to a Close-to-Perfect Website Launch

By Laura Dambrosio

Launching a website? Get ready for a busy few months. So much time, talent, and money goes into building a new site—yet obstacles can easily push back your launch date. Here are some tips on how to keep your project rolling forward and on track. Read More

FOR PRO Members

PRO Seminar: How to Build a Successful Content Marketing Plan

You'll discover which factors are key for content marketing success, and you'll learn about the core components of a content marketing strategy. You'll walk away with advanced tactics you can immediately implement to help you achieve success from your content marketing efforts. Read More

Cutting-edge curriculum. Expert faculty. Excellent flexibility. Earn your master's degree in integrated marketing communications in 18 months online from West Virginia University. Learn more.

Survey Says

How Two Key Factors Affect Email Open Rates

By Ayaz Nanji

The size of a marketing email campaign and the sender's industry have a significant impact on open rates, according to a recent report from Constant Contact. Read More

Quick Take

How to Brand Across Multiple Touchpoints [Infographic]

By Verónica Maria Jarski

The number of touchpoints has expanded with the rise of social media and e-commerce. Here's a look at how you can meet your customers on the ever-expanding digital landscape. Read More

My View

15 Stats to Make You Rethink How You Build Customer Engagement and Sales

By Brian Rigney

Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it. Read More

event calendar

Sep 29	FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 6	FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 8	PRO Seminar—The Blueprint for Email Marketing Success
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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