MarketingProfs Today: 17 Tools for Marketing | Calling Out Brands on Social | Lead-Gen Process

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In this issue

1.	How-To: 17 Tools Your Marketing Cannot Do Without in 2017
2.	PRO On-Demand Seminar: How to Integrate Your Brand's Story Into Your Marketing Arsenal
3.	Survey Says: Why Consumers Call Out Brands on Social Media
4.	Infographic: Four Steps to a Winning Lead-Generation Process

Become an Interactive Marketing Master.
This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy.

How-To

17 Tools Your Marketing Cannot Do Without in 2017

By Guy Sheetrit

What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful. Read More

FOR PRO Members

On-Demand Seminar: How to Integrate Your Brand's Story Into Your Marketing Arsenal

Move beyond the hype of brand storytelling and learn the essential elements of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan. Read More

Demystifying Interactive Content.
There's a lot of buzz around interactive content, but also a lot of confusion about what it means and how it looks. This guide will clear up the confusion.

Survey Says

Why Consumers Call Out Brands on Social Media

By Ayaz Nanji

Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social. Read More

AT-A-GLANCE

Four Steps to a Winning Lead-Generation Process [Infographic]

By Laura Forer

Creating a lead generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started. Read More

event calendar

Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time
Oct 17	FREE Seminar—10 Marketing Hacks to Deliver Work On-Time, Every Time
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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