MarketingProfs Today: 2017 B2B Content Study | Story-Driven Data Visualization | Consideration Phase

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In this issue

1.	How-To: Story-Driven Data Visualization? Yep, That's a Thing, and Here's How You Do It
2.	Podcast: How to Own the Consideration Phase: Prof. James Loomstein on Marketing Smarts
3.	PRO NEW How-To Guide: Engage Customers and Generate Leads With Interactive Content
4.	Survey Says: 2017 B2B Content Marketing Benchmarks, Budgets, and Trends
5.	My View: The Future Belongs to the Multichannel Marketer

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How-To

Story-Driven Data Visualization? Yep, That's a Thing, and Here's How You Do It

By Matt Wellschlager

B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But good data visualization isn't about pretty design, it's about telling a great story. Read More

Podcast

How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017. Read More

FOR PRO Members

NEW How-To Guide: Engage Customers and Generate Leads With Interactive Content

This 27-page guide will answer your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers. Read More

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Survey Says

2017 B2B Content Marketing Benchmarks, Budgets, and Trends

By Ann Handley

B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago, according to just-released research. Read More

My View

The Future Belongs to the Multichannel Marketer

By Barry Feldman

Today's most progressive marketers understand that the path to purchase and brand loyalty is paved by gaining a detailed understanding of the customer journey and embracing multichannel marketing. Read More

event calendar

Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 6	PRO Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

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