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MarketingProfs
Sep 28, 2015 Vol. 14, No. 187
In this issue
1. How-To: Seven Ways to Ensure Fans Don't Miss Your Facebook Page Updates
2. My View: Three Tips for Crafting Newsworthy Brand Narratives
3.  PRO  New Seminar: Creating Trustworthy Content
4. Survey Says: 2016 Marketing and Advertising Salary Guide
5. Infographic: Cure Your Shopping Cart Abandonment Issues
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Advertisement  Earn your master's degree in integrated marketing communications in 18 months online from West Virginia University. Cutting-edge curriculum. Expert faculty. Excellent flexibility. Learn more.
 
How-To
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Seven Ways to Ensure Fans Don't Miss Your Facebook Page Updates
By Tom Treanor
Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you need to find new ways to get your updates in your audiences' News Feeds. Read More
FOR  PRO  Members
Today's PRO Item
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New PRO Seminar: Creating Trustworthy Content
Content veteran Gerry McGovern will teach you how to create an online customer experience that's based on trust. You'll walk away with a solid understanding of guidelines for the kind of no-fluff content your customers will use and believe in. Read More
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Advertisement  Cutting-edge curriculum. Expert faculty. Excellent flexibility. Earn your master's degree in integrated marketing communications in 18 months online from West Virginia University. Learn more.
 
Survey Says
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2016 Marketing and Advertising Salary Guide
By Ayaz Nanji
Starting salaries for marketing and advertising roles are expected to rise across the board in 2016, according to a recent report from The Creative Group. Read More
Quick Take
Cure Your Shopping Cart Abandonment Issues [Infographic]
By Verónica Maria Jarski
About $3.38 trillion worth of merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for cart abandonment—and also some tips for preventing it. Read More
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My View
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Three Tips for Crafting Newsworthy Brand Narratives
By Shelley Pringle
The art of getting earned media coverage for product or service can be tricky. To grab that coverage, you need to tell good, solid brand narratives. Here are some tips for uncovering yours. Read More

event calendar

Sep 29 FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1 PRO Seminar—Creating Trustworthy Content
Oct 6 FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
Oct 8 MarketingProfs University—Email Marketing Master Course
Oct 8 PRO Seminar—The Blueprint for Email Marketing Success
Oct 9 Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23 B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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