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Together with SaaS performance marketing agency
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Wednesday, September 27, 2023
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| video |
| B2B Marketers and Creating Content That Sells |
| Marketers are often told to avoid "sales-y" content—to offer something helpful and customer-focused instead. But that doesn't mean avoiding talking about your service entirely. And if you do it right, your content will answer all your prospects' questions, so that when they come to you they're ready to buy. Tune in! » |
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| sponsored webinar |
| Overwhelmed by AI? Start Here |
| If you feel overwhelmed by AI and its implications, you're not alone. A stacked panel of industry experts will be sharing their experiences and challenges in deploying AI solutions in this FREE webinar. Get equipped with the knowledge and tools your organization needs for AI success. » |
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| MarketingProfs event |
| Do You Have Your Free Livestream Lite Pass? |
| Interested in new marketing ideas and methods but can't make your way to B2B Forum? Join us online with a FREE Livestream Lite pass! Get informed and inspired with two keynotes, eight info-dense presentations, and the creativity-expanding Dine & Doodle experience—all from the comfort of, well, wherever you happen to be on Oct 5-6. Save my seat with Livestream Lite! » |
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What Do You Prioritize in Your Go-To-Market Launch?
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MarketingProfs Working Webinar for PRO Members
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| Unlimited budget? Pfft. A solid go-to-market plan has set priorities to help you reach prospects where they are. But with so many possible channels—including PR, social media, email, paid ads, and launch events—which should you prioritize? Pam Didner can help you with that. Check out "What to Prioritize in Marketing," the second session in How to Build a Successful GTM Marketing Plan. Available to PRO members now. |
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| Profs Picks |
| sponsored |
| The paid media landscape is always changing. Do you know which current paid platforms are setting your company up for faster, more cost-efficient growth? That knowledge can not only streamline your sales and marketing strategies but also optimize them for success. And to do that, you need data. Check out The Verdict by Directive Consulting, the comprehensive and always-updated collection of industrywide SaaS marketing metrics that will give you valuable insights into the top 2023 paid media platforms for SaaS: Google, LinkedIn, Facebook, Bing, and Capterra. You can dive into key metrics from each of those five major platforms and get strategies for how to use them to generate your greatest ROI. Get the report now. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
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| It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report. |
| News You Can Use |
| Updates from around the industry |
| BigCommerce Revolutionizes the B2B Purchasing Experience With Launch of B2B Edition Invoice Portal Business Wire |
| Demandbase Announces New Executive Hires With Industry Powerhouses Kelly Hopping and Michael Wilczak PR Newswire |
| Thought Industries Names Lauren Forrester to Vice President Global Demand Generation PR Newswire |
| Pavilion and G2 Announce Finalists for Inaugural GTM Awards PRWeb |
| HubSpot Named a Leader in the 2023 Gartner Magic Quadrant for B2B Marketing Automation Platforms for Third Consecutive Year Business Wire |
| Dawn Capital Raises $700M B2B Investment Fund Finextra |
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