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Tuesday, September 27, 2022

📋 Table of Contents

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1. Moving From Content Marketing to Content Strategy: Four Actions to Take

2. How to Use Content to Accelerate Your Customers' Buying Journey sponsored

3. Has B2B Sales Gotten Easier or Harder Since 2020?

4. Content Creation and Curation: The Missing Link Between Sales and Marketing sponsored webinar

5. What Six Popular Colors Convey in Marketing

6. Alakazam: Email Engorgio! MarketingProfs training course

Scroll down for more, including industry news, community goings-on, and other useful resources.

Moving From Content Marketing to Content Strategy: Four Actions to Take
article
Moving From Content Marketing to Content Strategy: Four Actions to Take
You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions. »
How to Use Content to Accelerate Your Customers' Buying Journey
sponsored
How to Use Content to Accelerate Your Customers' Buying Journey
Your customers and partners need you to provide not just products or services but also thought leadership—so they can evolve to survive in a rapidly changing business environment. Their execs spend hours of their valuable time seeking out content that addresses their concerns. How can you be the one who provides that content, influences their purchase-decision, and wins important deals? Fully 800 senior B2B executives, half of them C-suite leaders, tell you what they expect from you: Click for interactive summary of study findings. »
Has B2B Sales Gotten Easier or Harder Since 2020?
research
Has B2B Sales Gotten Easier or Harder Since 2020?
Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research. Check out the study findings. »
sponsored webinar
Content Creation and Curation: The Missing Link Between Sales and Marketing
Content plays a vital role in creating a symbiotic—and successful—relationship between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. »
What Six Popular Colors Convey in Marketing
infographic
What Six Popular Colors Convey in Marketing
This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple. Check out the infographic. »
Alakazam: Email Engorgio!
MarketingProfs training course
Email marketing has a lot of moving parts: experimentation, segmentation, automation, and more. Before you send another email, discover how to get the biggest email impact with MarketingProfs' Kicking Off Your Email Marketing Campaign. In this PRO-exclusive course, you'll get real-world examples and demos and become an email wizard in no time!
Become an email wizard
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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The Most Important Elements of a B2B Multichannel Strategy »
How to Adapt to Changing B2B Tech Buyer Behavior [Infographic] »
News You Can Use
Updates from around the industry
Anteriad and TransUnion Collaborate to Bring Best-in-Class Audience Solutions to B2B Marketers MarTech Series
Geeky Tech Announces Launch of Paid and Organic B2B Marketing Services Digital Journal
Buy2Sell B2B Platform Partners With Mastercard for Cross-Border Payment Solutions in Vietnam PR Newswire
BoardClic, a Swedish SaaS B2B Platform for Management Team Evaluations, Secures Funding Crowdfund Insider
Everbridge Appoints David Alexander as Chief Marketing Officer to Lead Strategy and Vision for Global Brand and Demand Yahoo Finance
TripleLift Appoints James Evans as Chief Privacy Officer MarTech Series
Upcoming Events
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[Webinar] How to Create a Sales Enablement Process That CONVERTS
60 minutes with Kenda Macdonald
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[Webinar] Content Creation and Curation: The Missing Link Between Sales and Marketing with Pam Didner
45 minutes | sponsored by Bigtincan
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