MarketingProfs Today: 2018 B2B Content Benchmarks | Keep Followers Happy | Effective Email Tactics

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In this issue

1.	How-To: How to Avoid Disappointing Your Social Media Followers and Keep Them Happy & Loyal
2.	Podcast: Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts
3.	PRO NEW How-To Guide: The Marketer's Guide to Campaign Measurement, Tracking & Analysis
4.	Survey Says: B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends
5.	Infographic: Omnichannel Versus Multichannel Marketing: What's the Difference?

Become an Interactive Marketing Master.
This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy.

How-To

How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and Loyal

By Annaliese Henwood

A loyal base of followers is key to your marketing—to bring in steady website traffic and ensure positive word-of-mouth that helps your business gain traction. To avoid ruining your relationship with your social following, use these three strategies. Read More

Podcast

Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Decision-science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow." Read More

FOR PRO Members

NEW How-To Guide: The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 26-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis. Read More

Demystifying Interactive Content.
There's a lot of buzz around interactive content, but also a lot of confusion about what it means and how it looks. This guide will clear up the confusion.

Survey Says

B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends

By Ann Handley

Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level. Read More

AT-A-GLANCE

Omnichannel Versus Multichannel Marketing: What's the Difference? [Infographic]

By Laura Forer

Think "multichannel" and "omnichannel" marketing are the same thing? This infographic explains why they are not—and how they should complement each other to give customers the best overall experience. Read More

event calendar

Sep 26	FREE Seminar—Maximizing Return on Your Event Investment
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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