MarketingProfs Today: From Insight to Product | Triggered Email Benchmarks | SEO's Future

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In this issue

1.	How-To: If You Create, Will They Buy? How to Go From Insights to Products Customers Want
2.	Survey Says: Triggered Email Benchmarks for E-Commerce Brands
3.	PRO NEW Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program
4.	My View: Five Bold Predictions About the Future of SEO and Social Media Marketing
5.	Infographic: Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs?

Marketing Automation Toolkit: Marketing automation allows you to turn customers into loyal fans with personalized email campaigns and automated customer journeys. In Campaign Monitor's free marketing automation toolkit, you'll learn how to send more customized and relevant emails.

How-To

If You Create, Will They Buy? How to Go From Insights to Products Customers Want

By Andy Zynga

If you develop a new offering, will customers buy it? That's the perennial challenge for today's companies, and it's increasing as pressures to innovate "first and fast" intensify. Read More

FOR PRO Members

NEW Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program

In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow. Read More

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses. Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails. Sign up for free.

Survey Says

Triggered Email Benchmarks for E-Commerce Brands

By Ayaz Nanji

Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore. Read More

Quick Take

Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]

By Verónica Jarski

Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing? Read More

My View

Five Bold Predictions About the Future of SEO and Social Media Marketing

By Derek Bryan

Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. Read More

event calendar

Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
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Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
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