Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: With Little SEO Value Left, Are Press Releases Still Worthwhile?
+ #SocialSkim: Social Media This Week: Facebook & Twitter Playing Nice
+ PRO SmartTool: Email Campaign Planner
+ Survey: Consumers Open to (Some) Mobile Interactions With (Some) Brands
+ My View: Making Video Less Scary for Marketers: Q&A With Brainshark's CMO
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  2013 has seen a fundamental shift in online video tools. Innovations in engagement tracking, player customization, and custom calls-to-action give you a better picture of your customers, as well as access to more qualified leads. Learn more by downloading the white paper on maximizing your video marketing ROI.
How-To With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?
By Rebecca Joyner
Just as press releases were going the way of the horse and buggy, SEO saved the workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what? Read More
How-To Image
share Twitter Facebook LinkedIn
PRO SmartTool: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Video's increasing importance in the current marketing landscape is causing it to evolve rapidly, resulting in more tips, tricks, and tools that all modern marketers should be taking advantage of. Click here to access the white paper on video marketing and learn how to maximize your ROI.
Survey Says
Consumers Open to (Some) Mobile Interactions With (Some) Brands
By Ayaz Nanji
Most consumers are willing to receive relevant mobile messages, alerts, and notices from trusted brands, according to a recent survey by mBlox. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
#SocialSkim: Social Media This Week, Including Facebook and Twitter Playing Nice
By Angela Natividad
Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that lets brands ask fans for permission to use their photos; and Facebook and Twitter's latest efforts to get in good with the community. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Making Video Less Scary for Marketers: A Q&A With Brainshark's CMO
By Courtney Bosch
I recently attended a marketing and sales conference, where I had the opportunity to interview the CMO of Brainshark. He talked about video and its power for storytelling. Read More
Author Name
share Twitter Facebook LinkedIn
Oct 1
 FREE Seminar—Event Marketing in the Digital Age: Make the Most of Your Event Investment
Oct 3
 PRO Seminar—How to Avoid the Pitfalls of a Bad RFP
Oct 9-11
 B2B Forum 2013—Boston, MA SOLD OUT
Oct 10
 PRO Seminar—MarketingProfs University: Seven Ways to Revive Your Marketing Strategy
Oct 10
 MarketingProfs University—Social Media Marketing Use code MONTY13 to save $200
Oct 15
 FREE Seminar— Marketing Automation: Target, Acquire, and Convert the RIGHT Prospects
Oct 25
 On-Demand: B2B Forum 2013—Online
Nov 8
 Virtual Conference—Mobile Marketing Sign up for free!
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
advertisement
Advertisement