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In This Issue
+ How-To: How Communities Are Changing Marketing
+ Video: How to Get Your Creative Approved
+ PRO Take 10: How to Win Big With Content Marketing
+ Survey Says: Tech Companies Upping Marketing Investments
+ Quick Take: Three SEO Tips for Franchises
+ My View: What's the Best Marketing Advice You Ever Received?
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How-To How Communities Are Changing Marketing (And Four Community-Building Lessons)
By Jen Evans
Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ahead of the pack. Read More
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Video How to Get Your Creative Approved [Video]
By Brent Walker
You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You send it to the client. Think it'll come back unscathed? Maybe... IF you follow this tip. Read More
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PRO Take 10 Author Series: How to Win Big With Content Marketing
Get quick insights you can put into action today with our new Take 10 Author Series—exclusive webcasts with leading authors. This webcast with David Meerman Scott covers key ideas and best-practices for content marketing from his best-selling book, The New Rules of Marketing and PR, plus a few exclusive tips that David saved just for you. Read More
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Advertisement  Tick-tock! Flash Sale emails sent after 3pm tend to perform better than mid-day or Lunchtime sales. Free report. Learn the tricks of the trade before time runs out!
Survey Says
Smaller Tech Companies Upping Marketing Investments
Though overall global marketing budgets in the tech sector are increasing 3.5% in 2011, they are not keeping pace with annual revenues in the sector, which are expected to grow 6.5% over 2010 levels. Read More
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Quick Take
Three SEO Tips for Franchises
If you're a franchise owner, don't assume your corporate headquarters has optimized your particular website. Take matters into your own hands—and boost your website's SEO—by implementing these three strategies. Read More
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My View What's the Best Marketing Advice You Ever Received?
By Megan Leap
Throughout our marketing careers, we're given a great deal of advice, such as "focus on benefits, not features." But have you ever gotten advice that stuck with you and really made an impact on your marketing results (and career)? Read More
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ReTweet This
@TomMartin Hey Brands: Be The Glue That Connects Your Fans -- smart thinking from @MackCollier https:////ow.ly/6ERfQ
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Forum Today's Question
By pantheater 9/25/2011 at 11:40 PM
Our improv theater group is trying to improve our marketing efforts. Should each of our offerings have a USP? Go To Question
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Sep 15-30
MarketingProfs University LIVE—Search Marketing School
Sep 29
PRO Seminar—How to Respond to a Social Media Crisis with Jeremiah Owyang
Oct 11
FREE Seminar—Creative Best Practices for Mobile Optimization sponsored by Experian
Oct 13
PRO Seminar—How Not to Get Beheaded in the Video Revolution with Steve Stockman
Oct 14
Digital Marketing World—B2B Marketing free online conference
Mar 29-30
SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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