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By Jen Evans |
Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ahead of the pack.
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By Brent Walker |
You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You send it to the client. Think it'll come back unscathed? Maybe... IF you follow this tip.
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Get quick insights you can put into action today with our new Take 10 Author Series—exclusive webcasts with leading authors. This webcast with David Meerman Scott covers key ideas and best-practices for content marketing from his best-selling book, The New Rules of Marketing and PR, plus a few exclusive tips that David saved just for you.
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Three SEO Tips for Franchises
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If you're a franchise owner, don't assume your corporate headquarters has optimized your particular website. Take matters into your own hands—and boost your website's SEO—by implementing these three strategies.
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By Megan Leap Throughout our marketing careers, we're given a great deal of advice, such as "focus on benefits, not features." But have you ever gotten advice that stuck with you and really made an impact on your marketing results (and career)?
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