MarketingProfs Today: Marketing and Content Calendars | LinkedIn Members' Content Preferences

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In this issue

1.	How-To: Three Key Components of Effective Marketing and Content Calendars
2.	PRO Take 10: How to Use Your CRM Data to Boost Advertising ROI
3.	Survey Says: The Content Preferences of LinkedIn Members [Infographic]
4.	Infographic: An Inside Look at the Habits of Millennial Shoppers

Become an Interactive Marketing Master.
This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy.

How-To

Three Key Components of Effective Marketing and Content Calendars

By Garrett Moon

If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place. Read More

FOR PRO Members

Take 10: How to Use Your CRM Data to Boost Advertising ROI

In just 10 minutes, you'll learn to boost your return on advertising spend (ROAS) by using the data you already have. You'll get practical tips on how to segment your CRM lists, upload them to Google AdWords and Facebook advertising, and use them to expand and refine campaigns. Read More

Demystifying Interactive Content.
There's a lot of buzz around interactive content, but also a lot of confusion about what it means and how it looks. This guide will clear up the confusion.

Survey Says

The Content Preferences of LinkedIn Members [Infographic]

By Ayaz Nanji

LinkedIn members most prefer to see content on the platform that is both educational/informative and relevant to their specific interests, according to recent research from the social network. Read More

AT-A-GLANCE

An Inside Look at the Habits of Millennial Shoppers [Infographic]

By Laura Forer

Some 78% of Millennials prefer spending money on experiences rather than things, and they'll spend on more on those experiences despite making less than adults their age did 40 years ago. Check out lots more on Millennial trends in this eye-catching infographic. Read More

event calendar

Sep 26	FREE Seminar—Maximizing Return on Your Event Investment
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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