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| By Geoff Kenyon |
| Because few businesses are solely online, many run offline ad campaigns. Make visiting your website an offline call to action, and you can assign attribution—a common approach that's often poorly executed.
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| By Conrad Stoll |
| Everyone has an opinion on the newest iOS. As the dust settles, we look at some of the best apps released alongside iOS 7 and how you can look to them to take advantage of iOS 7's new features.
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| In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, you can create a more motivating environment—and much more.
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How Retailers Can Use Video for E-Commerce
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| By Mike Molinari |
| For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in a way that generates measurable returns.
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By Skip Brand
Most advertisers aim for heavily trafficked sites. However, smaller niche sites can offer a passionate, engaging audience that those big sites can't.
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