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In This Issue
+ How-To: Don't Just Script... Teleprospecting Done Right
+ Podcast: Every Message Must Be Relevant: IBM's Yuchun Lee
+ PRO: A Quick Guide to YouTube & Creating Your Own YouTube Channel
+ Survey Says: Small Businesses Gain New Biz by Networking Online
+ Quick Take: How to Attract 1,000 Daily Blog Visitors
+ My View: Beyond Segmentation: Aim for Engagement Marketing
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Advertisement  Can't make it to Boston for this year's B2B Forum? Join us for (most of the) Best of B2B Marketing Forum virtual conference. Featuring eight standout sessions from our in-person event, live Q&A, fully stocked resource library, and more. October 12, on-demand for 90 days. Register now for $49.95.
How-To Don't Just Script... Teleprospecting Done Right
By Peter Gracey
The way teleprospectors phrase their questions and emphasize key messaging can be the difference between a fully qualified lead or a dial tone. But don't fall into the common trap of writing an irontight script. Read More
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Podcast Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts
By Matthew Grant
"Every communication has to be relevant. That has to be the bar," says IBM's Yuchun Lee. So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant? Read More
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PRO A Quick Guide to YouTube & Creating Your Own YouTube Channel
These step-by-step instructions were designed with the beginner in mind. This how-to guide is written to make you ready to make video an integral part our your online content marketing strategy in no time. Read More
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Advertisement  (Most of) The Best of B2B Marketing Forum virtual event is coming October 12. It's like attending a full-day conference from the comfort of your desk (or couch or favorite coffee shop)! Register now for $49.95. Group discounts available for teams of five or more.
Survey Says
9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business
Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, or more so, than networking in person. Read More
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Quick Take
How to Attract 1,000 Daily Blog Visitors
Large corporations might be blogging less, but that doesn't mean your small business should follow suit. Done right, blogging can attract vast numbers of prospective customers. These four tips can help boost your traffic to 1,000 visitors a day. Read More
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My View Beyond Segmentation: Aim for Engagement Marketing
By Stephanie Miller
Segmentation is a powerful tool for connecting the best offer with the right customer. However, considering the amount and type of data now available, segmentation alone is no longer enough for modern marketing. Read More
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Oct 16
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Oct 18
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Oct 23
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Oct 23
 FREE Seminar—Get Started with Account-Based Marketing: Build the Perfect Target Account List
Oct 25
 PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results
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 Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
 
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