MarketingProfs Today: Sales Blog Posts | Facebook Nixes B2B Feature | 2017 Email Behavior

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In this issue

1.	How-To: Ghostwriting Blog Posts for Sales Reps? Read This First.
2.	#SocialSkim: Facebook Nixes Key B2B Feature, Governments Grow Weary of Social: 10 Stories
3.	PRO On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success
4.	Survey Says: Email Behavior in 2017: When, Where, and How People Check Messages
5.	Infographic: How to Choose a Font for Your Brand

Join us on 10/13 for our Marketing Strategy Virtual Conference, where you can attend 3 educational sessions that will give you actionable insights on customer engagement to implement immediately.

How-To

Ghostwriting Blog Posts for Sales Reps? Read This First.

By Laura Lentchitsky

Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how. Read More

FOR PRO Members

On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success

You'll discover how to harness the power of analytics, from establishing clear business goals to improving key performance indicators that matter most. You'll learn specific steps for creating an actionable analytics strategy that provides campaign insights and delivers benchmarks crucial for success. Read More

Don't suffer from FOMO when you can still join us for MarketingProfs B2B Marketing Forum (Oct 3-6, Boston). It's going to be three amazing days of geeking out over all things B2B marketing. Plus, creative networking and shenanigans. Get your ticket before it's too late.

Survey Says

Email Behavior in 2017: When, Where, and How People Check Messages

By Ayaz Nanji

Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe. Read More

Quick Take

#SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This Week

By Christian Neri

This week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new product director; How Snapchat's caught between Qatar and Saudi Arabia; and much more. Read More

AT-A-GLANCE

How to Choose a Font for Your Brand [Infographic]

By Laura Forer

Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts. Read More

event calendar

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Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

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