MarketingProfs Today: UGC Moderation | Facebook Help Journos Find You | Marketing Measurement

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In this issue

1.	How-To: Content Moderation: Who Needs It and How You Can Use UGC Successfully
2.	#SocialSkim: Facebook Signal Helps Journalists Find You, Plus More in This Week's Roundup
3.	PRO [Online Toolkit] Optimize and Maintain Your Email List
4.	My View: Seven Signs You're Stuck in the Awkward Stage of Marketing Measurement
5.	Survey Says: Instagram vs. Twitter: Which Network Is Winning Worldwide?

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Webinars and your content hub can play a key role in getting the right messages to buyers at the right time to drive engagement. Attend this free webinar to learn how to maximize the performance and return on your valuable content.

How-To

Content Moderation: Who Needs It and How You Can Use UGC Successfully

By Josh Buxbaum

Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can be highly beneficial for your brand. Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Content is king, and when it supports lead gen and your strategic goals, it's golden. Attend this free webinar to learn how webinars and your content hub can be your best tools to deliver the right messages to drive engagement.

Survey Says

Instagram vs. Twitter: Which Network Is Winning Worldwide?

By Ayaz Nanji

Twitter still has more active monthly visitors than Instagram in most countries around the world, according to a recent report from GlobalWebIndex. Read More

Quick Take

#SocialSkim: Facebook Signal Helps Journalists Find You, Plus More Stories in This Week's Roundup

By Angela Natividad

Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, your new charts buddy. Read More

My View

Seven Signs You're Stuck in the Awkward Stage of Marketing Measurement

By Jennifer Zesut

Marketing measurement is a journey that has roughly five stages, but many marketers get stuck in the second one. Here are signs that you may be stuck. Read More

event calendar

Sep 29	FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 6	FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 8	PRO Seminar—The Blueprint for Email Marketing Success
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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