MarketingProfs Today: Make Your Emails Stand Out | Multicultural Marketing | Intuition vs. Data

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In this issue

1.	How-To: Three Ways to Make Your Email Stand Out
3.	PRO Favorite Seminar: Use LinkedIn's Newest Features to Boost Your Profile
4.	Survey Says: How Marketers Are Approaching Multicultural Marketing
5.	My View: How Intuition Fuels Business Agility

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Webinars and your content hub can play a key role in getting the right messages to buyers at the right time to drive engagement. Attend this free webinar to learn how to maximize the performance and return on your valuable content.

How-To

Three Ways to Make Your Email Stand Out

By Sean Gordon

Salespeople and marketers need to make sure their emails cut through the noise of a busy inbox. These tips will help you craft emails that encourage opens, generate interest, and garner response. Read More

FOR PRO Members

Take 10: Use LinkedIn's Newest Features to Boost Your Profile

LinkedIn expert Viveka von Rosen will show you how to start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom image to help define your business, and how to include media to increase credibility and add life to your profile. Read More

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Content is king, and when it supports lead gen and your strategic goals, it's golden. Attend this free webinar to learn how webinars and your content hub can be your best tools to deliver the right messages to drive engagement.

Survey Says

How Marketers Are Approaching Multicultural Marketing

By Ayaz Nanji

Half of US marketers say they have initiatives in place to reach minority populations, such as African-Americans, Hispanics, and Asian-Americans, according to a recent report from the CMO Council and Geoscape. Read More

My View

How Intuition Fuels Business Agility

By Julie Wittes Schlack

To stay agile in today's marketplace, you need to focus on more than marketing stats. You also need to strengthen your intuition about what customers want. Read More

event calendar

Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Sep 29	FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 6	FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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