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In This Issue
+ How-To: IBM's Ed Abrams on SMB Social Strategy and Content Marketing
+ Survey Says: How Email Marketing Tactics Have Changed in the Last 5 Years
+ PRO Take 10: How to Create Goals in Google Analytics
+ Infographic: What Boosts a Web Page's Search Rank in Google?
+ My View: What Marketers Can Learn From One Hilarious Sportscaster
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How-To IBM's Ed Abrams on SMB Social Strategy and Content Marketing
By Kerry O'Shea Gorgone
Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business. Read More
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PRO Take 10: How to Create Goals in Google Analytics
To get the most out of Google Analytics, you need to set up goals that you can measure over time, then evaluate how your website traffic contributes to your business objectives and your bottom line. In just 10 minutes, you'll learn how to set up basic goals in GA so you can start to analyze your website traffic right away. Read More
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Survey Says
How Email Marketing Tactics Have Changed in the Last Five Years
By Ayaz Nanji
Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path. Read More
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What Boosts a Web Page's Search Rank in Google? [Infographic]
By Verónica Maria Jarski
What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results. Read More
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My View What Marketers Can Learn From One Hilarious Sportscaster
By Alan Belniak
Sportscaster Adam Lefkoe's recent broadcasts are infused with themes, such as quotes from Seinfield and rap lyrics. Find out what you can learn from his creative, shareable content. Read More
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Sep 24
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