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In This Issue
+ How-To: How to Nurture Your Marketing Automation Leads to a Certain Sale
+ PRO Seminar: Using Crowdsourcing to Develop and Enhance Your Content
+ Survey Says: Marketing Automation Drives B2B Lead Gen Effectiveness
+ Quick Take: Supercharge Your Sales Force via Mobile [Infographic]
+ My View: Mistakes Content Marketers Make With Their Editorial Calendars
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Advertisement  Can't make it to Boston for this year's B2B Forum? Join us for (most of the) Best of B2B Marketing Forum virtual conference. Featuring eight standout sessions from our in-person event, live Q&A, fully stocked resource library, and more. October 12, on-demand for 90 days. Register now for $49.95.
How-To How to Nurture Your Marketing Automation Leads to a Certain Sale
By Sid Smith
A common misconception about lead nurturing in marketing automation systems is that its purpose is to "move prospects through the sales funnel." But it's not—at least not if you want the end result to be a sale... Read More
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PRO PRO Seminar: Using Crowdsourcing to Develop and Enhance Your Content
You'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content. You'll be able to use crowdsourcing for everything from blog posts to graphics to landing pages—and more! Read More
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Advertisement  Can't make it to Boston for this year's B2B Forum? Join us for (most of the) Best of B2B Marketing Forum virtual conference. Featuring eight standout sessions from our in-person event, live Q&A, fully stocked resource library, and more. October 12, on-demand for 90 days. Register now for $49.95.
Survey Says
Marketing Automation Drives B2B Lead Gen Effectiveness
Among B2B organizations, the use of integrated marketing automation appears to boost the effectiveness of lead generation efforts across various metrics, such as the quantity of leads generated, the quality of leads passed to sales teams, and the proportion of leads accepted by sales. Read More
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Quick Take
Supercharge Your Sales Force via Mobile Enablement [Infographic]
Smart phones and tablets are redefining sales because they offer a compelling blend of usability, utility, and innovation that's unachievable with personal computers. In short, mobile enablement can supercharge your sales force. And this infographic outlines how. Read More
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My View Four Mistakes Content Marketers Make When Creating Editorial Calendars
By Elisa Gabbert
A well-organized editorial calendar can be a valuable map through the content marketing process. Unfortunately, however, content marketers often fall into these four traps when planning their editorial calendars. Read More
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Oct 16
 FREE Seminar—How to Create Great Webinars
Oct 18
 PRO Seminar—Rethinking the CMO Role to Deliver Increased Value
Oct 23
 FREE Seminar—The Business of Awesome: How to Make Your Business Boom
Oct 23
 FREE Seminar—Get Started with Account-Based Marketing: Build the Perfect Target Account List
Oct 25
 PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results
Nov 1
 MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR
Nov 9
 Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
 
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