MarketingProfs Today: Professional Services Newsletters | Twitter Rebuilds, Google Allo | Addressable TV

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In this issue

1.	How-To: 7 Ways Newsletter Marketing Still Works for Professional Services Providers
2.	#SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	My View: Six Reasons You Should Embrace Addressable TV
5.	Survey Says: Are Millennials Embracing Instagram's Stories Feature?

[eBook] The Content Creator’s Guide to Interactive Marketing. New to interactive marketing? This guide gives a comprehensive overview of what it is, what it looks like, and where it fits in your overall marketing strategy.

How-To

Seven Ways Newsletter Marketing Still Works for Professional Services Providers

By Steve Klinghoffer

Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional services. Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

Become an Interactive Marketing Master. This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy.

Survey Says

Are Millennials Embracing Instagram's Stories Feature?

By Ayaz Nanji

Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat's version, according to a recent poll from YouGov. Read More

Quick Take

#SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week

By Christian Neri

Twitter just helped brands become more customer-service-friendly, and it launched an app for live-streaming. Also: Google's new Allo app takes on Facebook Messenger; the new Instagram feature we've all been waiting for; and top 10 social trends for 2017. Read More

My View

Six Reasons You Should Embrace Addressable TV

By Nick Lockard

The old methods of TV ad targeting and measurement need a serious upgrade. Enter addressable TV. It's the ability to show TV ads at the household level by using analytical profiling and segmentation. Read More

event calendar

Sep 20	FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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