MarketingProfs Today: Video Emails | Focus, Leadership, Squirrels | Top-Rated Email Tracking Tools

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In this issue

1.	How-To: How to Use Video Emails, and Why You Should
2.	Podcast: Focus, Leadership, and Squirrels: Jeffrey Hayzlett on the 200th Episode of Marketing Smarts
3.	PRO How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4.	Survey Says: The Top-Rated Email Tracking Tools by Marketers
5.	My View: Four Branding Lessons From the Video Gaming Industry

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Webinars and your content hub can play a key role in getting the right messages to buyers at the right time to drive engagement. Attend this free webinar to learn how to maximize the performance and return on your valuable content.

How-To

How to Use Video Emails, and Why You Should

By Matthew Turner

We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share stories and prove they're authentic. Read More

Podcast

Focus, Leadership, and Squirrels: Think Big, Act Bigger Author Jeffrey Hayzlett on the 200th Episode of Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

TV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards of Being Relentless. Read More

FOR PRO Members

How-To Guide: A Step-by-Step Guide to Marketing Automation Success

In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Content is king, and when it supports lead gen and your strategic goals, it's golden. Attend this free webinar to learn how webinars and your content hub can be your best tools to deliver the right messages to drive engagement.

Survey Says

The Top-Rated Email Tracking Tools by Marketers

By Ayaz Nanji

Which email-tracking platforms do marketers most use and and most like? To find out, G2 Crowd recently examined some 640 evaluations by business, marketing, and analytics professionals. Read More

My View

Four Branding Lessons From the Video Gaming Industry

By Dan Lazar

Seeing my childhood Atari console at a recent Electronic Entertainment Expo reminded me of what makes some brands obsolete—and what makes others last a long time. Read More

event calendar

Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Sep 29	FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 6	FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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