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In This Issue
+ How-To: Get the Right Landing Page to Show Up in Search Results
+ Survey Says: What Marketing Activities Do Small Businesses Outsource?
+ PRO Seminar: Find and Win the 'Invisible Sale' With Data-Based Marketing
+ Infographic: How People Search Online
+ My View: The Affordable Care Act’s Impact on Healthcare Marketing
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Advertisement  2013 has seen a fundamental shift in online video tools. Innovations in engagement tracking, player customization, and custom calls-to-action give you a better picture of your customers, as well as access to more qualified leads. Learn more by downloading the white paper on maximizing your video marketing ROI.
How-To Your Seven-Point Checklist: Get the Right Landing Page to Show Up in Search Results
By Aleh Barysevich
In search results, keyword-to-landing page correlation can be unpredictable, but you can take certain actions to increase the odds of better match. Take these steps to get the right page to rank for your target keywords. Read More
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PRO PRO Seminar: Find and Win the 'Invisible Sale' With Data-Based Marketing
You'll learn to use a tactical framework to track today's "invisible buyers" via their online buying signals. Your sales teams can then make use of those signals to shorten the sales cycle and improve your conversion rates. Read More
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Advertisement  Video's increasing importance in the current marketing landscape is causing it to evolve rapidly, resulting in more tips, tricks, and tools that all modern marketers should be taking advantage of. Click here to access the white paper on video marketing and learn how to maximize your ROI.
Survey Says
What Marketing Activities Do Small Businesses Outsource?
By Ayaz Nanji
The creation of TV and radio advertisements is the most commonly outsourced marketing activity by small businesses, according to a recent survey by Constant Contact. Read More
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How People Search Online [Infographic]
By Verónica Maria Jarski
Find out what kind of information online search users seek and whether the search results they're served are truly helpful. Read More
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My View The Affordable Care Act’s Impact on Healthcare Marketing
By Dana Hayman
Soon, thanks to a new law, consumers will be shopping for health insurance for the first time. What should healthcare marketers be doing? Read More
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Sep 24
 FREE Seminar— Key Ingredients to Creating an Effective Mobile Messaging Strategy
Sep 26
 PRO Seminar—Leveraging Data-Based Marketing to Find and Win the Invisible Sale
Oct 1
 FREE Seminar—Event Marketing in the Digital Age: Make the Most of Your Event Investment
Oct 3
 PRO Seminar—How to Avoid the Pitfalls of a Bad RFP
Oct 9-11
 B2B Forum 2013—Boston, MA Only a few seats left!
Oct 10
 MarketingProfs University—Social Media Marketing Use code MONTY13 to save $200
Nov 8
 Virtual Conference—Mobile Marketing Sign up for free!
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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