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Friday, September 22, 2023

📋 Table of Contents

1. How to Secure More Press for Your Company

2. Market Research for B2B Marketing Success

3. Go From Overwhelmed to AI-nspired sponsored webinar

4. The Nine Most Common Brand-Positioning Mistakes

5. Join B2B Forum Online—For Free! MarketingProfs event

6. Put AI to Work for You MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Secure More Press for Your Company
article
How to Secure More Press for Your Company
Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage. »
Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library
sponsored
Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library
Bookmark this, marketers: a searchable research database that has all the proof you need to boost the credibility of your content! You can quickly find stats by keyword, industry, or role. Start finding stats now! »
Market Research for B2B Marketing Success
video
Market Research for B2B Marketing Success
In this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market research is the strategic secret sauce for B2B marketing success. Tune in! »
Go From Overwhelmed to AI-nspired
sponsored webinar
Go From Overwhelmed to AI-nspired
AI tools are new. But their impact is meteoric. Whether you're part of an AI project today or you want to prepare for what's coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI. »
The Nine Most Common Brand-Positioning Mistakes
article from the archives
The Nine Most Common Brand-Positioning Mistakes
Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid. »
Join B2B Forum Online—For Free!
MarketingProfs event
Join B2B Forum Online—For Free!
You don't have to travel to Boston to join B2B Forum! Stream inspirational keynotes and eight informative sessions covering email marketing, sales storytelling, AI, and more with a no-cost Livestream Lite pass. Register now! Did we mention it's free? See my livestream options »
Put AI to Work for You
MarketingProfs PRO member offer
AI isn't going away. Get ahead of the changing B2B marketing landscape with AI for Content Creators. The series shows you how to use AI to increase your creativity, maintain your brand voice, stay out of legal trouble, and more. All ten sessions are now available on-demand!
Become an AI leader
Profs Picks
sponsored
We all know that effective use of research data establishes credibility and trust in B2B marketing content. But if you use outdated, unreliable, or unattributed stats, your content loses credibility instead. Wouldn't it be nice to have a one-stop shop for all the up-to-date evidence you need? Well, here it is: Salesforce's Stat Library was created to be a bookmarkable resource for marketers looking for insights on the intersection of customers, business, and technology. Search for stats by keyword, role, industry, or source. No more frantic searching for last-minute references or scrolling through pages of irrelevant search results! Start searching now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are AI Prompts with Marcus Nelson, Email Marketing with Jay Schwedelson, and Content Marketing with Ashley Faus. The pluses of being PRO never end!
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News You Can Use
Updates from around the industry
Channel99 Debuts Performance Marketing Platform to Reveal the True Financial Return of B2B Marketing MarTech Series
trender.ai Launches First All-in-One Contact Intelligence Platform for B2B Tech Sales Teams Business Wire
Klever Strategies Unveils Comprehensive Digital Marketing Plan for B2B Professional Services Business Owners Digital Journal
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TripleDart Unveils Expansion Plans to Dominate the B2B SaaS Acquisition Marketing Landscape CXOtoday
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From Overwhelmed to AI-nspired
60-minute webinar | sponsored by Drift
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Grow your career with a free Livestream Lite pass! Stream eight info-packed sessions, two keynotes, and more.
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