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Wednesday, September 22, 2021

📋 Table of Contents

Hello, friend.

This issue of MarketingpProfs Today was delayed as a result of technical issues. Now that those issues have been resolved, here it is!

Thanks for your understanding.

1. Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape

2. Voice-of-the-Customer Data: The Key to Human-Centered CX

3. Working From Bed: The State of Home Workspaces in 2021

4. A Full Year of Inspiration and Insights MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape
article
Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape
As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help. »
Voice-of-the-Customer Data: The Key to Human-Centered CX
article
Voice-of-the-Customer Data: The Key to Human-Centered CX
Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more. »
Working From Bed: The State of Home Workspaces in 2021
research
Working From Bed: The State of Home Workspaces in 2021
Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research. Check out the study findings. »
A Full Year of Inspiration and Insights
MarketingProfs B2B Forum
Could you or your team use some momentum? Join us at the Fall B2B Forum online for two days of learning, inspiration, and fun! Plus, every paid ticket includes a full year of PRO membership with unlimited access to Master Classes, courses, premium webinars, and more.
Register today
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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