MarketingProfs Today: Enable Sales With Content | Brittle Customer Relationships | Holiday Facebook Ads

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In this issue

1.	How-To: How to Enable Sales With Content Marketing
2.	My View: Fix the Brittle Customer Relationships Affecting Your Bottom Line
3.	PRO Take 10: Three Ways to Make Sure Your Press Release Gets Noticed
4.	Survey Says: Holiday Advertising on Facebook: Benchmarks and Trends
5.	Infographic: All You Need to Know to Share Your Videos on Social Networks

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Webinars and your content hub can play a key role in getting the right messages to buyers at the right time to drive engagement. Attend this free webinar to learn how to maximize the performance and return on your valuable content.

How-To

How to Enable Sales With Content Marketing

By Tom Whatley

Creating content in linear progression won't work for Sales: Prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the next step in the decision-making process. Read More

FOR PRO Members

Take 10: Three Ways to Make Sure Your Press Release Gets Noticed

In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release really stand out. Read More

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Content is king, and when it supports lead gen and your strategic goals, it's golden. Attend this free webinar to learn how webinars and your content hub can be your best tools to deliver the right messages to drive engagement.

Survey Says

Holiday Advertising on Facebook: Benchmarks and Trends

By Ayaz Nanji

The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a recent report from Nanigans. Read More

Quick Take

All You Need to Know to Share Your Videos on Social Networks [Infographic]

By Verónica Maria Jarski

Keep track of social networks' standards, formats, lengths, and sizes for video by using this all-in-one social video infographic. Read More

My View

Fix the Brittle Customer Relationships Affecting Your Bottom Line

By Laura Patterson

Customer relationships can become brittle or fragile over time. You can measure and offset that brittleness in a variety of ways. Read More

event calendar

Sep 22	FREE Seminar—Personalized Experiences With a 360° View of the Customer
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Sep 29	FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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