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In This Issue
+ How-To: Top Tips for Multicultural Marketing
+ PRO Take 10: Five Rules for Creating Powerful Calls-to-Action
+ Survey Says: CMOs Say Marketing Budgets to Increase
+ Quick Take: Build Your Email List With a Sweepstakes Competition
+ My View: The Rise of E-Readers—Two Huge Marketing Implications
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Advertisement  Free Sysomos white paper: The Market Has a Memory: How to Leverage it for your Next New Product Development Initiative. Learn how monitoring the past as well as present social streams can inform successful development of new products.
How-To Top Tips for Multicultural Marketing
By Darren Megarry
Are your campaigns reaching the intended audiences? Learn how to create an effective multicultural marketing campaign—and avoid the common pitfalls of marketing to growing ethnic groups in the US. Read More
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PRO PRO-Favorite Take 10: Five Rules for Creating Powerful Calls-to-Action
In just 10 minutes, learn how to create a call-to-action that captures attention, makes the most of the few seconds that visitors take to scan the page, and, most importantly, gets them to do what you want them to do—convert. Read More
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Advertisement  This month only: MarketingProfs PRO memberships are 30% off! Keep up to speed on today's most important marketing trends with access to PRO-exclusive seminars, reports, interactive tools, and more. Use coupon code SUCCEED by 9/30. Go PRO today!
Survey Says
CMOs: Budgets, Hiring Up; Optimism Down
Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly social media marketing. Read More
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Quick Take
How to Build Your Email List With a Sweepstakes Competition
Email marketers—even seasoned ones who apply best-practices—lose about one-third of their subscribers every year. Need a solution? A sweepstakes competition can help grow your list with the type of subscribers you want. Read More
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My View The Rise of E-Readers: Two Huge Marketing Implications
By Paul Barsch
For the first time ever, in January 2011, Amazon.com sold more electronic books than printed books. And Kindle e-readers are flying off the shelves. What are the implications of this e-reading trend for marketers? Read More
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ReTweet This
@jowyang The Three Types of Companies: Biggest, Better, and Different https:////bit.ly/q0D1gG
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Forum Today's Question
By Juliet 9/21/2011 at 2:19 AM
I was offered $50 for a backlink from my blog. I have never received an offer like this before. Should I take it? Go To Question
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Sep 15-30
 MarketingProfs University LIVE—Search Marketing School
Sep 22
 PRO Seminar—The State of the Thank You Economy with Gary Vaynerchuk
Sep 27
 FREE Seminar—From Social Brand to Social Business sponsored by Vitrue
Sep 29
 PRO Seminar—How to Respond to a Social Media Crisis with Jeremiah Owyang
Oct 11
 FREE Seminar—Creative Best Practices for Mobile Optimization sponsored by Experian
Oct 14
 Digital Marketing World—B2B Marketing free online conference
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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