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Thursday, September 21, 2023

📋 Table of Contents

1. Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors

2. Mastering Brand Consistency in the Age of AI: A Guide for Marketers sponsored article

3. LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know

4. Go From Overwhelmed to AI-nspired sponsored webinar

5. Three Things Every Great SaaS Landing Page Does Right

6. Join B2B Forum Online—For Free! MarketingProfs event

7. Not Enough Resources? We Hear You. MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors
article
Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors
The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary. »
Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library
sponsored
Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library
Bookmark this, marketers: a searchable research database that has all the proof you need to boost the credibility of your content! You can quickly find stats by keyword, industry, or role. Start finding stats now! »
Mastering Brand Consistency in the Age of AI: A Guide for Marketers
sponsored article
Mastering Brand Consistency in the Age of AI: A Guide for Marketers
Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent. »
LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know
podcast
LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine. Read more and listen in. »
Go From Overwhelmed to AI-nspired
sponsored webinar
Go From Overwhelmed to AI-nspired
AI tools are new. But their impact is meteoric. Whether you're part of an AI project today or you want to prepare for what's coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI. »
Three Things Every Great SaaS Landing Page Does Right
infographic
Three Things Every Great SaaS Landing Page Does Right
According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, provide compelling visuals, and use different kinds of social proof. Check out the infographic. »
Join B2B Forum Online—For Free!
MarketingProfs event
Join B2B Forum Online—For Free!
You don't have to travel to Boston to join B2B Forum! Stream inspirational keynotes and eight informative sessions covering email marketing, sales storytelling, AI, and more with a no-cost Livestream Lite pass. Register now! Did we mention it's free? See my livestream options »
Not Enough Resources? We Hear You.
MarketingProfs Working Webinar for PRO Members
Every marketer knows the pain of having to do more with less. That's why Nick Westergaard tackles this issue head on in Digital Brand Activation. What do attendees have to say? "Really good for stimulating thought on new ways to approach the age-old problem of not enough resources."
Discover Nick's secrets here.
Profs Picks
sponsored
We all know that effective use of research data establishes credibility and trust in B2B marketing content. But if you use outdated, unreliable, or unattributed stats, your content loses credibility instead. Wouldn't it be nice to have a one-stop shop for all the up-to-date evidence you need? Well, here it is: Salesforce's Stat Library was created to be a bookmarkable resource for marketers looking for insights on the intersection of customers, business, and technology. Search for stats by keyword, role, industry, or source. No more frantic searching for last-minute references or scrolling through pages of irrelevant search results! Start searching now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are AI Prompts with Marcus Nelson, Email Marketing with Jay Schwedelson, and Content Marketing with Ashley Faus. The pluses of being PRO never end!
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Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast] »
The AI Conundrum: Should B2B Communicators Embrace ChatGPT? »
World-Class Case Studies; Building Trust on the Internet | Marketing Smarts Live Show »
News You Can Use
Updates from around the industry
StatSocial Raises the Bar With New Reporting Functionality for Social Audience Insights Beyond Twitter PR Newswire
RollWorks Launches 'Hot Contacts,' a New Category of Sales-Ready Leads Based on Fit, Intent, and Engagement PR Newswire
Catch+Release Unveils New Product Capabilities for Brands and Agencies to Source and License Content from the Internet MarTech Series
Simpli.fi Continues to Invest in Software Platform With New Feature AdvantagePay PR Newswire
Oracle Adds AI to Marketing, Sales, and Service Applications to Help Customers Grow Revenue PR Newswire
Kapture CX Appoints Garima Rai as VP of Marketing CXOtoday
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