MarketingProfs Today: Messaging Apps Drive Sales | On-Camera Interviews | News via Social Media

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In this issue

1.	How-To: Messaging Apps for Marketing: Drive Sales With Chatbots or Live Agents
2.	Video: Why Sending Questions Before an On-Camera Interview Will Ruin Your Video
3.	PRO Today's Live Seminar: Artificial Intelligence for Marketing: Getting Started
4.	Survey Says: How Americans Use Social Media to Access News in 2017
5.	Infographic: Email for Inbound Marketing: Best-Practices and Tips

Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.

How-To

Messaging Apps for Marketing: Drive Sales With Chatbots or Live Agents

By Peter Friedman

Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to consumers in a way that humanizes the brand through conversation. Read More

Video

Why Sending Questions Before an On-Camera Interview Will Ruin Your Video

By David Spark

Marketers sometimes feel compelled to send questions to an interview subject beforehand, especially if that person asks for them. But, as much as you want to do it, let me assure you that you should never, ever, send questions before an on-camera interview. Read More

FOR PRO Members

Today's Live Seminar: Artificial Intelligence for Marketing: Getting Started

In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine-learning and understand how to deliver better data insights, customer experience, and more. Read More

Northwestern's Online MS in Information Design & Strategy
Prepare for a range of lead communication roles by learning how to blend digital skills like information architecture and experience design with branding and messaging needs and translate data into compelling visual forms and narratives.

Survey Says

How Americans Use Social Media to Access News in 2017

By Ayaz Nanji

Most Americans now use social media to get at least some of their news, according to a recent report from The Pew Research Center. Read More

AT-A-GLANCE

Email for Inbound Marketing: Best-Practices and Tips [Infographic]

By Laura Forer

Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all along the customer journey. See how email has been transformed from an outbound to an inbound tactic. Read More

event calendar

Sep 19	FREE Seminar—Brand Advertising: Your Bottom Line Superpower
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Sep 26	FREE Seminar—Maximizing Return on Your Event Investment
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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