MarketingProfs Today: Bye, AdWords Converted Clicks | Social for Nonprofits, Small Biz | Engagement

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In this issue

1.	How-To: Google Just Got Rid of AdWords Converted Clicks. Now What?
2.	Podcast: Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses
3.	PRO How-To Guide: Inbound Marketing: The Art of Attraction
4.	My View: What We Learned From Collecting Every Customer Engagement and Loyalty Stat for 3 Years
5.	Survey Says: Paid vs. Organic Social Media: Which Is More Effective?

[eBook] The Content Creator’s Guide to Interactive Marketing. New to interactive marketing? This guide gives a comprehensive overview of what it is, what it looks like, and where it fits in your overall marketing strategy.

How-To

Google Just Got Rid of AdWords Converted Clicks. Now What?

By Dave McIninch

Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do. Read More

Podcast

Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: Valentina Escobar-Gonzales on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

A social media expert and networking powerhouse lays out her strategy for helping nonprofits and small businesses achieve social media success. Read More

FOR PRO Members

How-To Guide: Inbound Marketing: The Art of Attraction

In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads. Read More

Become an Interactive Marketing Master. This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy.

Survey Says

Paid vs. Organic Social Media: Which Is More Effective?

By Ayaz Nanji

Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch. Read More

My View

What We Learned From Collecting Every Customer Engagement and Loyalty Stat for Three Years

By Brandon Carter

For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Examining hundreds of whitepapers, press releases, infographics, and more, we noticed overarching themes. Read More

event calendar

Sep 20	FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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