MarketingProfs Today: Non-Annoying Exit Popups | Marketing's Client: Sales | Content Consumption

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In this issue

1.	How-To: How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)
2.	My View: Why Your Sales Team Should Be Marketing's Most Important Client
3.	PRO Seminar: Smarketing: What It Is and Why You Need to Master It
4.	Survey Says: Generation Gap: Online Content Consumption and Age
5.	Infographic: How Instagram Images Enrich the Email Experience

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Webinars and your content hub can play a key role in getting the right messages to buyers at the right time to drive engagement. Attend this free webinar to learn how to maximize the performance and return on your valuable content.

How-To

How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)

By Alex Bashinsky

There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) for your audience? Read More

FOR PRO Members

PRO Seminar: Smarketing: What It Is and Why You Need to Master It

You'll learn about the recent phenomenon of "smarketing": Sales and Marketing working together to be competitive in the new era of the buyer's journey. You'll leave with actionable advice on how you can introduce smarketing to your organization to derive its many benefits. Read More

Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Content is king, and when it supports lead gen and your strategic goals, it's golden. Attend this free webinar to learn how webinars and your content hub can be your best tools to deliver the right messages to drive engagement.

Survey Says

Generation Gap: Online Content Consumption and Age

By Ayaz Nanji

How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ? Read More

Quick Take

How Instagram Images Enrich the Email Experience [Infographic]

By Verónica Maria Jarski

Marketers are increasingly incorporating social elements into email campaigns. However, the most valuable social opportunities, such as Instagram images, are underused. Read More

My View

Why Your Sales Team Should Be Marketing's Most Important Client

By Andrew Davies

Despite advances in technology, most sales reps still lack the info they need to engage and convert their customers. That problem can be solved by your marketing team. Read More

event calendar

Sep 22	FREE Seminar—Personalized Experiences With a 360° View of the Customer
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Sep 29	FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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