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Wednesday, September 20, 2023

📋 Table of Contents

1. How to Harness the Power of SMS Marketing: A Guide to Best-Practices

2. ChatGPT: Marketing Dream or Marketing Disaster

3. Go From Overwhelmed to AI-nspired sponsored webinar

4. The Top Challenges Companies Face in ESG Reporting

5. Join B2B Forum Online—For Free! MarketingProfs event

6. Targeted Messaging MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Harness the Power of SMS Marketing: A Guide to Best-Practices
article
How to Harness the Power of SMS Marketing: A Guide to Best-Practices
Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging. »
Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library
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Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library
Bookmark this, marketers: a searchable research database that has all the proof you need to boost the credibility of your content! You can quickly find stats by keyword, industry, or role. Start finding stats now! »
ChatGPT: Marketing Dream or Marketing Disaster
video
ChatGPT: Marketing Dream or Marketing Disaster
In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making? Tune in! »
Go From Overwhelmed to AI-nspired
sponsored webinar
Go From Overwhelmed to AI-nspired
AI tools are new. But their impact is meteoric. Whether you're part of an AI project today or you want to prepare for what's coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI. »
The Top Challenges Companies Face in ESG Reporting
research
The Top Challenges Companies Face in ESG Reporting
Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact of qualitative initiatives such as DEI programs, according to recent research. Check out the study findings. »
Join B2B Forum Online—For Free!
MarketingProfs event
Join B2B Forum Online—For Free!
You don't have to travel to Boston to join B2B Forum! Stream inspirational keynotes and eight informative sessions covering email marketing, sales storytelling, AI, and more with a no-cost Livestream Lite pass. Register now! Did we mention it's free? See my livestream options »
Targeted Messaging
MarketingProfs Working Webinar for PRO Members
Buyer personas help you target your marketing messages. But too often, we create buyer personas and never use them to their full potential! Don't let your personas go to waste. Discover how to target your messaging in Session 3 of "Building and Using B2B Buyer Personas to Grow Revenue," hosted by Ardath Albee. On-demand for PRO members.
Put your personas to work
Profs Picks
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We all know that effective use of research data establishes credibility and trust in B2B marketing content. But if you use outdated, unreliable, or unattributed stats, your content loses credibility instead. Wouldn't it be nice to have a one-stop shop for all the up-to-date evidence you need? Well, here it is: Salesforce's Stat Library was created to be a bookmarkable resource for marketers looking for insights on the intersection of customers, business, and technology. Search for stats by keyword, role, industry, or source. No more frantic searching for last-minute references or scrolling through pages of irrelevant search results! Start searching now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are AI Prompts with Marcus Nelson, Email Marketing with Jay Schwedelson, and Content Marketing with Ashley Faus. The pluses of being PRO never end!
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News You Can Use
Updates from around the industry
Wondershare EdrawMax With ChatGPT Integration Launches, Unveiling New AI-Powered Diagramming Tools for Enhanced Productivity MarTech Series
Amit Prakash Joins SurveyMonkey as Chief Marketing Officer Business Wire
Infobip and Spryker Partner to Help Businesses Deliver More Personal Shopping Experiences CXOtoday
Mail Blaze Breaks New Ground as AI-Powered Content Generation Arrives in Email Marketing MarTech Series
TrustRadius and SlapFive Announce CustomerX Impact Awards Finalists PR Newswire
5WPR Welcomes Linqto to Roster of Fintech Companies PR Newswire
ICZOOM Details Accelerated Growth and Steady Market Expansion Strategy PR Newswire
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