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Tuesday, September 20, 2022

📋 Table of Contents

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1. Four Steps Marketers Can Take to Drive Growth During a Recession

2. Build B2B Marketing Trust With Evidence-Based Content

3. The Most Important Elements of a B2B Multichannel Strategy

4. TODAY: Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation MarketingProfs webinar

5. How to Adapt to Changing B2B Tech Buyer Behavior

6. Get Better Alignment and More Sales With These Lead-Scoring Best-Practices sponsored webinar

7. Want to Win at Google? MarketingProfs training course

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Steps Marketers Can Take to Drive Growth During a Recession
article
Four Steps Marketers Can Take to Drive Growth During a Recession
As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market. »
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Cookieless Strategies With a Dash of AI
New research! Learn how contextual targeting can enable marketers to take control of their ad campaigns—without the use of cookies—to drive successful results. Check out the report. »
Build B2B Marketing Trust With Evidence-Based Content
podcast
Build B2B Marketing Trust With Evidence-Based Content
Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so. Read more and listen in. »
The Most Important Elements of a B2B Multichannel Strategy
research
The Most Important Elements of a B2B Multichannel Strategy
Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research. Check out the study findings. »
TODAY: Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation
MarketingProfs webinar
TODAY: Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation
It's easy to get excited about new trends and technologies for your marketing strategies, but all those shiny new tools won't perform their job if you haven't first built an engaged community to work with. Join Brian Fanzo in today's webinar to learn how—and to make sure your tech-enabled marketing doesn't splutter. »
How to Adapt to Changing B2B Tech Buyer Behavior
infographic
How to Adapt to Changing B2B Tech Buyer Behavior
B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure changing buyer behavior doesn't derail your growth? Check out the infographic. »
sponsored webinar
Get Better Alignment and More Sales With These Lead-Scoring Best-Practices
Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads. In this webinar, you'll learn how to use lead-scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. »
Want to Win at Google?
MarketingProfs training course
Your site is competing with billions of other webpages. The good news is that most are stale in their SEO optimization. With a few well-executed strategies, you can get your own pages listed on the first search engine results page. What are those strategies? Find out in The (Non-Techie) Marketer's Guide to SEO, a PRO-exclusive course designed to get you ranking—and banking.
Win big at search
Profs Picks
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If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: Cookieless Strategies With a Dash of AI. It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. Get the report here!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
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Upcoming Events
SEP
20
[Webinar] Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation with Brian Fanzo
45 minutes | sponsored by Vidyard
SEP
22
[Webinar] Lead Scoring Best-Practices That Lead to Better Alignment and More Sales
45 minutes | sponsored by Adobe Marketo Engage
SEP
28
[Webinar] How to Create a Sales Enablement Process That CONVERTS
60 minutes with Kenda Macdonald
SEP
29
[Webinar] Content Creation and Curation: The Missing Link Between Sales and Marketing with Pam Didner
45 minutes | sponsored by Bigtincan
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