MarketingProfs Today: Choose the Right Martech, PRtech | A Novel (Writing) Approach | 40 SEO Mistakes

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In this issue

1.	How-To: How to Choose the Right Martech and PRtech Solutions
2.	Podcast: A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts
3.	PRO How-To Guide: Website Metrics: What to Measure and How to Improve
4.	Survey Says: The 40 Most Common SEO Mistakes [Infographic]
5.	Infographic: Level-Up: How to Get a High Score at Live Events

Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.

How-To

How to Choose the Right Martech and PRtech Solutions

By Rebekah Iliff

With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization. Read More

Podcast

A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing. Read More

FOR PRO Members

How-To Guide: Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More

Northwestern's Online MS in Information Design & Strategy
Prepare for a range of lead communication roles by learning how to blend digital skills like information architecture and experience design with branding and messaging needs and translate data into compelling visual forms and narratives.

Survey Says

The 40 Most Common SEO Mistakes [Infographic]

By Ayaz Nanji

Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. Read More

AT-A-GLANCE

Level-Up: How to Get a High Score at Live Events [Infographic]

By Laura Forer

Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out how to level-up your tradeshow game with today's infographic. Read More

event calendar

Sep 19	FREE Seminar—Brand Advertising: Your Bottom Line Superpower
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Sep 26	FREE Seminar—Maximizing Return on Your Event Investment
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

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