MarketingProfs Today: Lower Your PPC Costs | Email Open Rates on Mobile | B2B Like B2C

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In this issue

1.	How-To: Four Steps to Lowering Your PPC Costs
2.	Survey Says: Email Open Rates on Mobile Devices by Industry, 2Q16
3.	PRO Take 10: Four Essentials for Successful Event Planning
4.	My View: Why B2B Marketers Must Offer Customers a B2C Experience
5.	Infographic: How to Write an Email That Gets Opened, Read, and Responded to

[eBook] The Content Creator’s Guide to Interactive Marketing. New to interactive marketing? This guide gives a comprehensive overview of what it is, what it looks like, and where it fits in your overall marketing strategy.

How-To

Four Steps to Lowering Your PPC Costs

By Itai Sadan

You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids? Read More

FOR PRO Members

Take 10: Four Essentials for Successful Event Planning

In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. You'll learn best-practices for how to organize, focus, and execute—from pre-planning to post-event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals. Read More

Become an Interactive Marketing Master. This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy.

Survey Says

Email Open Rates on Mobile Devices by Industry, 2Q16

By Ayaz Nanji

Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian. Read More

Quick Take

How to Write an Email That Gets Opened, Read, and Responded to [Infographic]

By Verónica Jarski

About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action. Read More

My View

Why B2B Marketers Must Offer Customers a B2C Experience

By Yariv Drori

Digital has transformed customer expectations. Today's B2B customers expect experiences as compelling and engaging as those that B2Cs offer to consumers. Read More

event calendar

Sep 20	FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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