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In This Issue
+ How-To: Use Social Media to Steal Market Share (and More Advice for CMOs)
+ #SocialSkim: Social Media This Week, Including Chipotle & Facebook Video
+ PRO Online Planning Kit: How to Blog Like a Pro
+ Survey Says: What Is Primetime for Mobile Video Viewing?
+ My View: One Day? One Week? What's the Rule for Answering Emails?
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How-To Use Social Media to Steal Market Share (and More Good Advice for CMOs)
By Susan Ganeshan
Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more out of social media today. Read More
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PRO Online Planning Kit: How to Blog Like a Pro
This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Advertisement  Download this whitepaper to learn how to use effective marketing campaign dashboards to see in real-time which marketing campaigns yield the most favorable results and adjust accordingly. Get the whitepaper – 5 Best Practices for Creating Effective Campaign Dashboards.
Survey Says
What Is Primetime for Mobile Video Viewing?
By Ayaz Nanji
Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video Ads
By Angela Natividad
Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim to skip the cookie jar. Read More
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My View One Day? One Week? What's the Rule for Answering Emails?
By Verónica Maria Jarski
Whether we're checking our emails via cell phones, tablets, or desktop computers, we receive tons of messages daily. So what turnaround time is realistic for handling all those emails? Read More
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